How Much Revenue Are Failed Payments Costing You?

Enter your MRR below. The answer will probably make you uncomfortable.

$
Enter your total MRR from subscription revenue
Industry average is 5-9% for SaaS. If you don't know yours, 7% is a safe estimate.
What % of failed payments recover on their own (via Stripe Smart Retries). Default 20% if you're not sure.
$0
Revenue lost to failed payments per year
Monthly revenue at risk $0
Recovered by Smart Retries alone $0
Net monthly loss (your leak) $0
With RecoverKit (35% additional recovery) +$0/mo
RecoverKit cost -$19/mo
Your net gain +$0/mo
ROI 0x

RecoverKit sends AI-personalized recovery emails when payments fail.
It pays for itself if it recovers even one payment per month.

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How We Calculate This

Involuntary churn is revenue lost when customers want to keep paying but their payment method fails — expired cards, insufficient funds, bank declines. It's different from voluntary churn (customers who cancel on purpose).

Industry research shows involuntary churn accounts for 20-40% of total SaaS churn and affects 5-9% of MRR on average. Sources: Stripe Revenue Recovery Report, ProfitWell Retention Study, Baremetrics Industry Benchmarks.

Stripe's Smart Retries alone recover roughly 57% of failed payments by re-attempting at optimal times. Adding proper dunning emails (customer communication) pushes total recovery to 70-85%, per ChurnWard analysis.

We use a conservative 35% additional recovery rate for the RecoverKit estimate. Your actual results may vary based on your customer base and industry.