Enter your MRR below. The answer will probably make you uncomfortable.
RecoverKit sends AI-personalized recovery emails when payments fail.
It pays for itself if it recovers even one payment per month.
Involuntary churn is revenue lost when customers want to keep paying but their payment method fails — expired cards, insufficient funds, bank declines. It's different from voluntary churn (customers who cancel on purpose).
Industry research shows involuntary churn accounts for 20-40% of total SaaS churn and affects 5-9% of MRR on average. Sources: Stripe Revenue Recovery Report, ProfitWell Retention Study, Baremetrics Industry Benchmarks.
Stripe's Smart Retries alone recover roughly 57% of failed payments by re-attempting at optimal times. Adding proper dunning emails (customer communication) pushes total recovery to 70-85%, per ChurnWard analysis.
We use a conservative 35% additional recovery rate for the RecoverKit estimate. Your actual results may vary based on your customer base and industry.